EXECUTIVE TEAM
RANCH PRATT
CO-FOUNDER / CEO
Pratt is a visionary, progressive thinker that can redesign, redevelop, engage, conceptualize and rethink just about any product. With over 25-yrs of expertise in automotive industry plus more than nine start-up companies with sales reaching over $20m, Ranch has a proven track record for success.
Ranch was president of Military Equipment & Parts Company (MEPCO) for 16 years. He co-founded TeraFlex, which has become one of the leading Jeep aftermarket manufacturers in the world. During that time he founded the American Rock Crawlers Association (ARCA) and RCAA and later formed a merged UROC, pioneering competitive rockcrawling competitions and being featured in the New York Times, Washington Post, CBS Evening News. UROC also boasts the largest booth at SEMA history in 2006.
RANCH PRATT
MATT MARTELLI
CO-FOUNDER / CREATIVE DIRECTOR / PRESIDENT
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MATT MARTELLI
DANA ZAMALLOA
CO-FOUNDER / DIRECTOR OF MARKETING AND SALES
Zamalloa has a 19-yr seasoned marketing and sales background with extensive knowledge in all platforms of marketing. She is known for bringing a signature spin to branding and developing one-of-a-kind memorable activations. She has help key marketing positions with Continental and Toyo Tires. She has also worked on marketing projects for many companies including Red Kap - VF Image Corporation, Indigo Industries, West Coast Customs shop and TV show, Universal Studios - Fast and Furious 7, Robby Gordon's Stadium Racing Series, Rip to the Tip TV show, Rip to Cabo and Brenthal Industries.
DANA ZAMALLOA
